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Mastercard's New World: A Film Celebrating Cutting-Edge Payment Experiences​

Mission

With the world constantly evolving, Mastercard was driven to craft a launch film that would showcase its innovative payment experiences in a captivating and impactful way. The goal was to tell a story that resonated with audiences on all levels, all while highlighting the brand’s signature design elements.

Outcome

I designed a film that will be broadcast on a screen measuring 16 meters by 4 meters, over 2 minutes in length.

Impact

The film was received with a standing ovation from the audience after it was broadcast on launch night. The entire Mastercard family loved the video.

The Story

The priority was to use the screen in the most appropriate way, taking advantage of its curved shape, since the film will be broadcast on a special curved and indented screen. To achieve this, I began with rough sketches for a storyboard.

Mastercard Animation Behind The Scenes After Effects Storyboard 3
Mastercard Animation Behind The Scenes After Effects Storyboard 2
Mastercard Animation Behind The Scenes After Effects Storyboard 1

Then, I started working on a short storyboard that would include all elements and be fun, minimal, and most importantly, true to the Mastercard design language. In the storyboard, I conveyed almost all the animation scenes as they will be seen in the final version of the film. The icons and linear language used in the film were essential for Mastercard and the colors were its core colors.

Mastercard Animation On Screen 04

The most challenging part was creating compositions outside the standard screen size and resolution, and designing these compositions interactively with the screen. In the end, we created a visual show with light shows and provided enjoyable moments for all viewers.

Let's Bring Your Vision to Life Together.

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My unique perspective and passion for design will bring new life to your brand. Let’s work together to create visually stunning and impactful designs that will inspire action and set you apart from the rest. Don’t miss this opportunity to elevate your brand. Contact me now to get started.